
by Nicole Hsiang
“The master's tools will never dismantle the master's house”
-Audre Lorde
-Audre Lorde
Working as a fundraiser for a non-profit, I spend just as much time thinking about money as a small business owner does. Thinking about how to attract donors to our work. How to network with our constituency. How to brand ourselves and establish a niche. How to partner with wealthy foundations and corporations. As we fundraisers struggle to raise money from every angle possible, I am fearful that non-profits are adapting to a corporate mindset, where values are compromised for financial growth and power. After all, we live in a society where capitalist greed has contributed to the very problems we are working so hard to solve. How is it possible to package and sell social justice? As I sit and reflect on my work as a non-profit fundraiser, Audre Lorde’s famous words haunt me.
The non-profit industry continues to strengthen in size and number, with reports of more individuals, corporations and foundations giving their money away each year. Charity has become so popular, that more and more celebrities and companies are now attaching themselves to a cause, instantly making social change “trendy”. We all know about Angelina Jolie’s crusade to save refugee children and Bono’s fight against the AIDS epidemic and genocide in Africa.
While appearing generous and compassionate, corporations practice charity as a new business model and branding strategy, where popular social issues are exploited for their own profitable interests. This is the way charity is reduced to a commodity. I first noticed this phenomenon when PG&E went “green”. That’s ironic, I thought. I don’t recall PG&E ever caring about environmental wellness before, when their power plant in Bay View Hunter’s Point was once the single largest stationary source of air pollution in San Francisco.
Following that was the Red campaign championed by Gap, and Credo Mobile’s bus stop billboard ads that boast, “Make a difference every time you talk” – because they donate 1% of their proceeds to a variety of non profit organizations. As the funds pour in, it’s hard to complain about it – after all, money is money. 1% of a corporation’s earnings is more than 100% of the average amount a typical American makes in a year. To a fundraiser, that means less work and more money. But along with it comes a bunch of moral and ethical questions that is impossible to ignore. Is it wrong for an environmental justice organization to accept a $100,000 check from Chevron?
Meanwhile, we still have a war going on, an overheating planet, a soaring increase in the prison population, a widening gap between the poor and the wealthy, and inequality along the lines of class, race, gender, and sexuality remains. It is clear that something’s wrong with this picture. If non-profits are building, and more people are giving, we should be making more change and progress, not less. Can I take accept corporate money while staying true to my beliefs?
As I struggled to understand my own work and its place in the movement for social justice, I talked to my peers and read The Revolution Will Not Be Funded: Beyond the Nonprofit Industrial Complex, an inspiring anthology that I believe all of our comrades in the struggle would benefit from reading. I was reminded of all the different creative ways that successful organizations have been able succeed without selling out their core beliefs. These ways include grassroots fundraising, staying true to your vision and mission, prioritizing the leadership of the community your work affects most, participatory consensus-based decision-making, and avoiding top down hierarchies. It’s about practicing what you preach, essentially. Audre was right. We have to build a new house with new tools.
Yes, I know it is possible for grassroots organizations to avoid the commoditization of our struggles, be accountable to the communities we work with, and still be financially sustainable. It’s undoubtedly a challenging process, but beautiful as well.
